
AI Demand Planning at a Pharmaceutical Distributor: A Partial-Success Case Study
A structured composite case study documenting how a mid-size pharmaceutical distributor achieved measurable AI forecast accuracy gains in stable SKU categories while experiencing stalled adoption and eroded planner trust in high-complexity product lines — and what the deployment team did to partially recover. Designed as a diagnostic tool for demand planning leads and supply chain directors evaluating, piloting, or post-go-live on AI demand planning platforms in pharmaceutical distribution contexts.